In marijuana’s march to mainstream acceptance, high-end fragrances are tapping into a desire for earthy, woodsy creations.
“Reeking of weed” used to be a bad thing. Now high-end beauty influencers are embracing fragrances designed to highlight the aroma of cannabis.
There’s one called Dirty Grass, an earthy $185 scent with 500 milligrams of hemp-derived CBD oil in each bottle. It’s the latest release from Heretic Parfum’s Douglas Little, the nose behind Goop’s all-natural fragrances. Another, Chronic ($175), is from Swedish brand 19-69 and contains notes of grapefruit and moss. Both are available at Barneys New York.
They join the likes of Malin + Goetz’s Cannabis Eau De Parfum ($165), which balances white floral notes with spicy herbs, and Maison Margiela’s Replica ($126), an ode to the Woodstock music festival that is described as smelling of “patchouli and fresh bud.”
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